Tag Archives: loreal

In THIS country, we say Sub-LYME!

The other night, like I always do, I was watching reruns of “Friends” on late-night TV (Shut up! That show never gets stale!) and as I was drifting off to sleep, I saw this commercial:

In my half-dozing state, something didn’t sound quite right to me. It was that damn word, “sublime.”


Are you kidding me?

Listen, L’Oréal Paris! You’re not gonna impress me with yer fancy French accent. You’re not some upscale designer brand…you’re the fucking hair line that I buy in my local drugstore. That you pronounce it sub-leem makes me roll my eyes and and laugh at you.

But what I really wonder is why you changed your campaign to include this different pronunciation. I was doing a bit of research on YouTube today and found this earlier ad:

What gives, Frenchy? Do you think Americans are so easily duped that they’ll buy a product simply because it sounds European?

Perhaps some are, but not me!

Well! Glad I could get that off my chest.

If you need me, I’ll be at good ol’ Seattle-based Starbucks enjoying an Espresso Macchiato.



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Filed under Hair, Rants, TV Commercials