Tag Archives: loreal

In THIS country, we say Sub-LYME!

The other night, like I always do, I was watching reruns of “Friends” on late-night TV (Shut up! That show never gets stale!) and as I was drifting off to sleep, I saw this commercial:

In my half-dozing state, something didn’t sound quite right to me. It was that damn word, “sublime.”

Sub-LEEM?!

Are you kidding me?

Listen, L’Oréal Paris! You’re not gonna impress me with yer fancy French accent. You’re not some upscale designer brand…you’re the fucking hair line that I buy in my local drugstore. That you pronounce it sub-leem makes me roll my eyes and and laugh at you.

But what I really wonder is why you changed your campaign to include this different pronunciation. I was doing a bit of research on YouTube today and found this earlier ad:

What gives, Frenchy? Do you think Americans are so easily duped that they’ll buy a product simply because it sounds European?

Perhaps some are, but not me!

Well! Glad I could get that off my chest.

If you need me, I’ll be at good ol’ Seattle-based Starbucks enjoying an Espresso Macchiato.

Wait…

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Filed under Hair, Rants, TV Commercials