Kinda Kraft-y If You Ask Me

Ya ever notice how it’s so much harder to open the lid of the Parmesan cheese on the three-holed side than on the gaping-hole side?  

Think that’s by accident?

The marketing geniuses over at Kraft have figured out a way to make you buy more cheese.

Of course, that’s only a theory.

But one that’s likely backed up by hundreds of market research hours.

We lazy Americans will go to no extreme effort to powder up our heaping plates of noodles.

You don’t even have to research that one.

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